Never lose a webhook. Ever.
Wireloom tolerates network failures, overloaded servers, broken downstreams, timeouts, and malformed input. Events are buffered, retried, and delivered until success.
Ultra Resilient Webhook Ingestion & Event Routing
Inspect everything. Deliver anywhere — reliably.
Never miss a postback again. Ever.
Capture
An always-on, fault-tolerant entry point for all your webhooks and postbacks. Never lose an event, no more outages.
Understand
AI-powered field discovery and simple, human-friendly rules. No configuration. No engineering. Just clarity.
Deliver
Send events to any destination - Facebook, TikTok, Google Ads, CRM, S2S - with reliable retries, logic and control.
Why Wireloom
Route events with logic, not luck.
Create simple conditions to decide where events go. No schemas, no pipelines - just decisions.
Build multiple audiences in parallel.
Send the same event into multiple tools, pixels, audiences, or CRMs. Perfect for marketing teams and agencies.
Debug like it’s email.
Every event is fully viewable. See parameters, history, attempts, errors - and replay any event at any time.
Simulate before launch.
Safely run ingress and egress tests with historical events in a sandbox environment.
Replay & time-travel.
Rerun historical events through new rules. Test, migrate, verify - safely.
Key Features
- Ultra-resilient event ingestion
- Smart retry engine with backoff
- AI-powered field discovery
- Human-friendly conditional routing
- Multiple destinations per event
- Support for Facebook CAPI, TikTok API, Google Ads, etc.
- Live event stream + full debug view
- Event replay & time-travel debugging
- Dead-letter queue with manual retry
- Slack alerts
- Multi-workspace isolation
- Zero-downtime rule updates
Use Cases
Performance Marketing
Build dynamic audiences, send clean signals to ad platforms, keep CAPI consistent.
Agencies
One hub for all postbacks. Route and transform signals for different clients.
SaaS Platforms
Stable, transparent webhook ingestion. No more guessing why something didn’t fire.
E-commerce
Deliver events into analytics and ad platforms with guaranteed reliability.
Find a plan that's right for you
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Most Popular
Everything in Starter, plus:
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Everything in Business, plus:
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